A business consultation that tells you, plainly, what to do next

What a consultation with Ali actually covers

A consultation covers whatever decision is costing you the most right now, as long as it sits in strategy, growth, marketing or operations. Most owners arrive with a symptom ("leads dried up", "we're busy but not profitable") and leave with the cause named.

Typical topics owners bring:

• Lead flow. Why the phone went quiet, which channels are worth paying for, and which ones you can stop.
• Pricing and margin. Whether your prices match the work, and what a 5% price change would do to profit.
• Your website and follow-up. Why visitors don't call, and what happens to an enquiry after it arrives.
• Operations and automation. Where hours leak each week, and what a simple system could take off your plate.
• Hiring help. Whether to hire a marketer, an agency or nobody yet, and how to judge a proposal.
• Growth or exit thinking. What makes a business easier to scale, or more attractive to a future buyer.

The full menu, and how each format differs, is on the services page.

Who it is for, and who should not book

It suits owners who already have customers and revenue and want a sharper decision, not a pep talk. A plumbing company owner choosing between two agencies, a retailer deciding whether to open a second location, or a consultant whose referrals have slowed would all get real value.

It is not the right call if you need a lawyer, an accountant, a lender or an immigration professional. We are business and marketing advisors. We will tell you when a question belongs with a licensed professional, and we will say so in the first conversation rather than after an invoice.

It is also not for anyone looking for a promised outcome. Nobody honest can promise leads, rankings or revenue, and Ali won't.

Why a free 30 minutes is worth your time

Thirty minutes is enough to test the assumption your plan rests on. Here is the math many owners skip: if your average sale is worth $4,000 at a 30% gross margin, each sale earns you $1,200. A marketing decision that wastes $6,000 a year needs five extra sales just to break even. Spending half an hour checking that decision first is cheap insurance.

During the call Ali will usually ask for three numbers: average job or order value, how many enquiries arrive in a typical month, and what share of them become paying customers. If you don't know them, that is often the first finding. Our guide on preparing for a consultation shows you how to pull them together in under an hour.

The person you will speak with

You speak with Ali Sedighi directly. He holds an MBA in Technology Management and has more than 17 years of experience, beginning in 2007 when he founded ONE.ir, a full-service digital marketing agency. Later ventures include Conv.ca, his conversion-rate optimisation agency, and MyAutomation.ca; at SAZ.ca he serves as Founder and Managing Partner.

His deepest track record is with HVAC and heating companies: more than 150 live HVAC websites built. Those projects are where our published proof comes from. For example, HVACDeal.ca produced 500+ leads at a 12:1 ROI, and BCWide.ca tripled its leads in 90 days. These are results from our HVAC work, shown on the results page with an honest note on what carries over to other industries.

BusinessConsultation.ca is part of the Sedighi.ca and SAZ.ca group. It is Canadian and run from Vancouver, British Columbia, under Ali's leadership. More background is on the about page, and the wider consulting practice lives at BusinessConsulting.ca.

What happens after the free conversation

After the free call you will hear one of three honest answers: you don't need paid help, a single paid session would settle it, or the problem needs a defined project or ongoing support. Each paid option is priced in advance.

Canadian clients add GST/HST for their province (GST and QST in Quebec). There is also a performance-based Growth Partner Program, with limited partnerships available, explained on the pricing page.

How to book without a form

Booking is a message, not a funnel. Call or text (604) 632-4959, or email Ali@Sedighi.ca. Office hours are Monday to Friday, 9 to 6 Pacific, and we usually reply within one business day.

Put three things in your first message: your business name, your city or province, and the one question you most want answered. If you're on the Atlantic coast, note that 9 a.m. Pacific is already early afternoon for you; the areas page has a time-zone table for every region. The contact page includes fill-in-the-blank message templates if you'd rather not start from scratch, and the FAQ answers the questions owners most often ask before booking.